Terra Seasoning Cube, through its recently launched campaigns, โUnwrap Joy, Unleash tasteโ has won the best marketing campaign of the year 2023 at the just-concluded Marketing Edge Brands and Advertising Excellence Awards.
In a statement on Thursday, the organisers said that the recognition underscored the brandโs remarkable creative marketing prowess, innovation, impact, and profound connection with consumers through this groundbreaking campaign.
The organisers in the statement said that the recently launched campaigns by the brand had captivated consumers and industry experts alike.
โWith its commitment to elevating everyday cooking experiences, Terra Seasoning Cubeโs new campaign has inspired a movement centered around the joy, taste, flavour, aroma, and versatility that it brings to the kitchen and the unique palates of Nigerians.โ the statement read in part.
According to the organisers, the award was recognition and celebration of the brandโs odyssey to becoming one of the most sought-after seasoning cubes in the Nigerian market.
โThe Terra Seasoning Cube โUnwrap Joy, Unleash Tasteโ campaign seamlessly combines innovation, compelling storytelling, a profound understanding of its audience and an effective multi-channel integration, guaranteeing engagement that transcends boundaries and resulted in an unprecedented success storyโ he said
The Chief Marketing Officer, TGI Group, Probal Bhattacharya, while receiving the award, stated that he was proud to receive the โBest Marketing Campaign of the Yearโ award for Terra Seasoning Cubes Campaign.
โWe set out to create a campaign that not only showcased our product value but also connected with our audience at a deeper level. Winning the Best Marketing Campaign of the Year award validates our effort and motivates us to continue pushing boundaries in the seasoning cube category,โ he stated.
The marketing executive added that the campaign was creatively and carefully crafted to ensure that consumers realise that cooking doesnโt necessarily have to be a chore but a moment of joy and expression of creativity.
He encouraged consumers to experience the sheer joy of cooking a tasteful meal with Terra Cube.