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BUSINESS

Rite Foods Releases New Sausage AD- The Bull Within

March 2, 2024 • 2 min read

Rite Foods have released a new AD campaign aimed at retaining their long-standing legacy and inspiring consumers to unleash the unstoppable “bull within” them.

The heart-warming ad showcases how Rite sausage rolls are a trusted companion throughout one’s life journey.

Whether facing traffic jams or overcoming work hurdles, they find their moment of power and recharge with either the classic Bigi Beef Sausage Roll or the fiery Rite Spicy Beef Sausage Roll.

These tasty snacks represent the fuel and belief needed to achieve goals, big or small.

“As a brand that has been deeply woven into the fabric of Nigerian life for over a decade, we understand the aspirations and challenges our consumers face,” says Olawale Odenusi, Assistant Brand Manager, Rite Sausage Rolls. “We want our consumers to know that with Rite Sausage Rolls by their side, they have the confidence to take on the world.”

The TVC is upbeat and inspiring, encouraging viewers to believe in themselves and achieve their goals.

Rite Foods Sausage Rolls are available in two delicious flavors: Bigi Beef and Rite Spicy Beef. Both are made with rich beef filling, savoury flavours with satisfying textures that serve as a quick fix for hunger.

Ready to unleash your bull? Watch the inspiring new TVC now on @ritefoodsng and share your dreams using the hashtag #UnleashTheBull. You can also enjoy the delicious taste of Bigi Beef Sausage Roll and Rite Spicy Beef Sausage Roll and feel the power to achieve anything you set your mind to.