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BUSINESS

Facebook Unveils Monetisation Features for Nigerian, Ghanaian Creators

July 2, 2024 • 2 min read

2nd July 2024

Meta has announced that content creators in Nigeria and Ghana with at least 5,000 followers will start earning money on Facebook from July 1, 2024.

The company introduced two monetisation features: In-Stream Ads on Facebook and Facebook Ads on Reels on Monday.

According to a statement from Meta, these features would allow creators to earn revenue by producing original videos and building their communities.

Eligible creators in both countries can monetise their video and reel content, with support available in over 30 languages globally.

The statement reads: “To use either product, creators must pass and remain compliant with Facebook’s partnership monetisation policies and content monetization policies and they must be at least 18 years old.

“Additionally, for in-stream ads creators must meet certain requirements such as having a minimum of 5,000 followers.”

Commenting on the rollout, Global Partnerships Lead, Africa, Middle East and Turkey, at Meta, Moon Baz, said: “Everyday, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together.”

“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.

“In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.

“Types of In-stream Ads include Pre-roll Ads (which play before a video starts,), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads which appear at the end of videos).

“Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans”, Baz added.