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CULTURE

Adire Production: Oyo Govt’s new economic boost strategy

April 27, 2025 • 2 min read

April 27, 2025

By Ayinde Adeleke

The Oyo State Government has announced plans to host the maiden Adire Carnival on June 20, 2025, as part of efforts to boost the state’s economy through the promotion of Adire industry.

The Commissioner for Culture and Tourism, Dr. Wasiu Olatunbosun, made this known at a stakeholder’s meeting in Ibadan.

According to Dr. Olatunbosun, the highly anticipated cultural event will take place at the Cultural Centre in Ibadan and is organized in collaboration with Olori Aderonke Ademiluyi, the Founder of Adire Odua and Bizrait Exhibitions.

This partnership reflects the Seyi Makinde-led administration’s commitment to promoting cultural tourism and supporting heritage industries across the state.

“The Adire Carnival is not just a celebration, but a strategic initiative to showcase Oyo State’s cultural richness and craftsmanship to a global audience,” Dr. Olatunbosun stated.

He highlighted ongoing government efforts in providing a conducive environment for the creative economy to thrive in the state, particularly traditional industries such as iron pot manufacturing in Saki and black soap production statewide.

Olori Aderonke Ademiluyi, wife of the Ooni of Ife, emphasized the cultural and economic significance of Adire, describing it as a symbol of Yoruba heritage that has evolved into a thriving enterprise.

“Adire is not just a fabric; it is our history woven into art,” she said. With support from the Oyo State Government, an Adire Skills Centre would be established in Ibadan.

She confirmed that she had already trained over 1,000 people free of charge since 2021.

A stakeholder, Mr. Ola Ore, pledged to deliver a world-class carnival that will not only celebrate the artistry of Adire but also drive economic empowerment.

“The Adire Expo Ibadan 2025 Carnival will provide a platform for local artisans, designers, and entrepreneurs to promote their craft and grow their brands,” Mr. Ore explained. He added that the carnival is expected to draw tourists from within Nigeria and abroad, with a vibrant lineup of cultural displays, fashion shows, and exhibitions.

The Adire Carnival promises to be a significant event in promoting Oyo State’s cultural heritage and boosting its economy. With the government’s support and the involvement of key stakeholders, the event is expected to showcase the state’s rich cultural diversity and provide opportunities for economic growth.