MultiChoice Nigeria thrills Abuja residents with formula one experience

August 5, 2024

MultiChoice Nigeria, owners of DStv at the weekend treated Abuja residents to Formula One experience.

The organisation brought the Belgian Grand Prix watch party directly to fans and customers in Abuja.

The event, which underscored MultiChoice’s commitment to providing exclusive and luxurious experiences for their elite clientele, brought the glamour and excitement of Formula 1 to Nigeria’s capital.

Speaking at the event, Executive Head of Marketing, West Africa, MultiChoice, Tope Oshunkeye said the watch party followed a successful event in Lagos.

According to her, it showcased MultiChoice’s dedication to reaching a broader base of their premium customers.

Oshunkeye said: “We are excited to bring this Formula One experience directly to fans and customers here in Abuja. It’s all about sharing the thrill of the race and giving our customers a chance to experience the action up close and personal.

“It’s amasing to be here. A lot of times we’ve done watch parties and experiences for our customers who are very dear to us for football. We’ve had things around boxing and the likes, but we thought it was time to take it a notch higher, especially to our elite customers.

“For Formula 1, we’ve done it in Lagos, but now we’re in Abuja. So we want to do a situation whereby we’re connected to a broad base of our customers, widely but more specifically our DSTV prestige customer, which is our lifestyle luxury products.

According to Oshunkeye, the DStv Prestige package includes a gold decoder, gold dish, and an exclusive remote, offering an unparalleled viewing experience.

“DStv Prestige offers exclusive benefits to customers ranging from a limited edition gold decoder, dish and remote to three DStv viewing points at a time, exclusive discounts in more than 30 partners stores across Fashion, Hospitality, Wellness, along with a dedicated account manager.

“Beyond superior entertainment options, our Prestige package includes lifestyle benefits like discounts at select merchants and a dedicated relationship manager… It’s all about providing a tailored and luxurious experience.” Oshunkeye said