Ember Month Campaign: Guinness Nigeria, FRSC Call for Responsible Drinking

Guinness Nigeria Plc. in collaboration with the Federal Road Safety Corps (FRSC), recently met with key transport stakeholders at the National Union of Road Transport Workers (NURTW) Bus Terminal, Oshodi-Isolo, Lagos, to reinforce the need for responsible drinking as part of the organisations’ annual ‘Ember Month’ campaign.

Ember Month campaign is a strategic partnership between the two organisations, designed to educate road users and commercial drivers about the importance of safety behind the wheel and the hazards of drunk driving.

The Managing Director, Guinness Nigeria Plc, John Musunga, stressed the company’s commitment to promoting the act of responsible drinking amongst commercial drivers, especially during the ember months, a period the roads always witness a surge in the number of travellers moving from Lagos to their home towns.

He underlined the importance of prioritizing safety on the roads, particularly during the “ember months,” a term commonly used in Nigeria to refer to the last four months of the year.

According to him, the company’s presence at the event symbolised its dedication to the safety and well-being of its consumers, especially those operating commercial vehicles.

“We will continue to partner with the FRSC and other stakeholders in our relentless efforts to send a clear message: ‘Don’t drink and drive.’ It’s a message that can save lives,” he said.

The FRSC Lagos Sector Commander, Babatunde Farinloye, noted that vehicle crashes constituted huge human capacity loss and high-level trauma that could change the course of several destinies.

“This is the essence of our continuous campaign and interventions. Nobody’s life has to be untimely terminated as an inevitable price for mobility on the roads. We are, therefore, flagging off this campaign to remind ourselves, and unequivocally reiterate, that crashes are self-destructive occurrences,” he stated.