Nutri-Yo Eyes 25% Market Share

Yoghurt brand, Nutri-Yo has unveiled an improved identity as it targets 25 per cent of the industry’s market share by 2027.

In a statement, the rebranding ceremony was held recently in Lagos, where the company recommitted itself to delivering the best value for consumers.

In his opening remarks, the General Manager of CWAY Group, Vishal Patil, said the decision to rebrand was borne out of the ever-evolving needs of the consumers.

“The new Nutri-Yo is a complete re-imagination, born out of meticulous analysis and an unwavering commitment to not only produce a nutritious drink but also meet the evolving needs of our consumers.

“This relaunch signifies our promise to remain at the forefront of anticipating needs and exceeding expectations,” he said.

The Brand Manager for Nutri-Yo, Jennifer Egbuonu, assured consumers of the brand’s commitment to family-friendly, high-quality products.

She added that the company was looking forward to moving from its current 14 per cent market share to 25 per cent by 2027.

Egbuonu said, “We presently occupy 14 per cent market share. When we project into the future in four years, that is by 2027, we are looking at delivering a minimum of 15 million packs of Nutri Yo.

“We are also looking at growing our volume by 80 per cent. We are targeting a market share of 25 per cent from where we are.”